Japanese companies optimistic about the entertainment city in the Chinese shopping malls

Japan’s Aeon Fantasy Company fully carry out the operations of recreational facilities for children in China. The company plans in February 2015, to Beijing and other cities of the shopping center (SC), the current number of entertainment city of 9 to 100. Game center market in Japan 3% smaller than the peak period (2007). Aeon fantasy creation of recreational facilities in China to explore the equivalent of new markets in Japan more than 10 times.

Aeon Fantasy Company executives Sugawara Hiroyuki confident about this, saying that “Japan and China, the children’s game is basically the same way we will make full use of previously accumulated operating experience. Aeon Fantasy will be in three years time, in the Chinese entertainment city “Molly fantasy” increase the number of 1/3.

The entertainment city area of about 700 to 1000 square meters, mainly for children aged 3 to 7. Which has a coin-operated electric cars and a carousel, and strive to achieve sales of 4 billion yen in FY 2014.

The Showmanship main “Fantasy S’kids Garden”, “baby park” in the popular Japanese higher charges by the hour, play equipment area. The region in the shop every other part of the space, set the slides need to take off your shoes to play recreational facilities. Charge of 20 yuan per hour, about 1/4, the same basic operating system and Japan.

Speed up the additional pleasure city is to enjoy the benefits of one step ahead to enter the market. Rapidly expanding market share, according to Sugawara, Aeon Fantasy competition in China specifically for children’s indoor play facilities in the area have not yet.

During the operation, the popular cartoon will be the scene three times a day in the shop, led the children to play games with. Lift the flag of gymnastics and dance games, simple games welcomed by the children.

Although the recreational facilities of the company’s well-known in Japan is low, but in China, using a combination of TV advertising to improve know their own visibility. Even if other companies to participate in the market, the company will remain competitive with the popular cartoon image of the attractive.

Other companies also strive to enter the Chinese market. Fiscal 2011 (ending March 2012), the entertainment industry sales continued to decline for four consecutive years of Bandai Namco’s Namco company also plans to FY 2014 (March) by 2015-to-child play equipment from one end of the fiscal year 2011 (March) By 2012, increased to 15. Will be Superman and other popular cartoon image of the theme, to achieve differentiation. Bornelund company also plans in 2014 began operating in China can improve athletic ability play equipment facilities.